Executive Message

Canadian Tire Corporation, Limited (“CTC”) posted yet another banner year in 2015, as we continued our push to become the most innovative retailer in the world. Thanks to our unrelenting focus on innovation, we reinvigorated our heritage categories, established new strategic priorities, and introduced new products and services while offering our customers everything they need for life in Canada.

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Our singular goal remains to cement CTC as the most innovative retailer in the world. This year, our ongoing transformation centred on three key areas: Digital Marketing, In-Store Digital, and eCommerce. When it comes to digital, we are playing our own game, focusing on innovating at every level of the business, investing in new technologies, and doubling down on the best talent to drive the Company forward. Over the past year, we have recruited some of the brightest minds in Canada and have created environments for them to develop world-class online and in-store technologies that will delight our customers and transform our business. 

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Message from Senior Leaders

CTC has never been stronger, and in the coming year, we expect to continue to build on our track record of delivering growth and posting impressive results. Through innovation and a focus on digital, we will rise to the challenge of a rapidly evolving retail environment. 


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